28 years
Active fire service
Career firefighter, working commercial blazes, structure fires, and emergency response across multiple municipal departments.
Twenty-eight years on the truck. Now passing the trade on.
Fire-Alert Simcoe County is a family-operated franchise founded by Brad Ayres — 28 years in active fire service, 11 of those as Captain — and run today by Brad and his sons.
An inspection isn't a checklist. It's the answer to one question: when this building fills with smoke, will the system work?
Before founding this franchise, Brad spent his career in active fire service — eleven of those years as Captain, leading suppression crews into commercial blazes, structure fires, and the kind of incidents most people only see on the news.
That background is the difference. He has been in those buildings. He knows what fails. He knows why. And he knows the difference between equipment that's tagged and equipment that actually works on the worst day of someone's year.
Today, Brad runs Fire-Alert Simcoe County alongside his sons — a hands-on family operation, no subcontractors. Every inspection, every recharge, every report leaves the truck with someone whose name is on the company. That's the standard the trade is supposed to meet. We meet it.
Fire-Alert Simcoe County operates under the Fire-Alert national franchise — a brand established in 1985 with shops across Canada. The brand brings the standards, the equipment supply chain, and the accumulated experience of a forty-year Canadian network. The work is local, accountable, and answerable to the family that does it.
The family is the company.
Brad runs Fire-Alert Simcoe County with his sons. There is no third-party dispatch and no subcontracted technicians between the call and the work — when you reach us, the person on the line is one of the three people who will physically show up at your building.
That same person does the inspection, writes the report, and signs their name to it. The accountability does not change hands at any point in the process.
It's a deliberate scale. Big enough to handle multi-site commercial portfolios. Small enough that nothing falls through the cracks between a sales rep, a coordinator, a dispatcher, and a technician. Most of the headaches building owners have with fire safety vendors come from those handoffs. Removing them is the whole point.
Working hours: Mon–Fri 7am–6pm · Saturday by appointment. After hours available for service-contract clients.
Credentials
Where the work comes from.
11 years
Fire department Captain
Led suppression operations, trained junior firefighters, and signed off on incident reports — the same documentation discipline now applied to inspection work.
November 2025
Fire-Alert franchise awarded
Joined the Fire-Alert national network as the Simcoe County operator, bringing the brand's 40-year inspection methodology to the region.
Ongoing
Standards & certifications
Work performed to NFPA 10/25/72, CAN/ULC-S536, Ontario Fire Code O. Reg. 213/07. CSA-certified equipment only. Documentation retained for audit.